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Hoping to Integrate Social Media into your next Live Event?

There is no denying the power that social media has in connecting people and creating conversation. That's one of the reasons why companies are choosing to integrate it into their events, as opposed to simply using it to 'spread the word'.

Social media can be used before, during and after an event; bringing engagement and brand awareness to a whole new level.

Benefits of Including Social Media in Events

When you use social media as part of your event, many opportunities are created both for your brand and event attendees alike. As well as raising awareness, you can use social media to encourage attendees to engage with your company and with fellow delegates before the event even begins.

This engagement brings with it the potential to boost your site traffic and generate leads for your own business as well as any exhibitors or sponsors, who are relying on you to provide them with a great return on their investment.

When used during an event, social media enables those who aren't even in the room to feel connected, allowing them to follow what's happening in real time and providing more opportunity for your message to spread, thanks to the shareable nature of each platform.

What's the best way to integrate Social Media into an event?

The more you encourage attendees to make use of the social media opportunities you provide during your event, the more your message will be amplified.

So to get attendees fully immersed in the event experience, consider the following ways of using social media strategically during proceedings:

Create a unique hashtag

The easiest way to get people engaging with your event before it even begins is with the use of a hashtag. As part of your pre-event planning, pick a hashtag that is relevant, unique and short.

Add that hashtag anywhere you can; including social media posts, related e-mails, printed agendas, banners, name badges, presentations and other materials where people will see it.

Continue to use the hashtag for post-event discussion and feedback too.

Include a Social Wall

A Social Wall is an eye-catching feature that is growing in popularity at events. Social Walls show text, photos and even videos of social media posts using your event hashtag from various platforms in real-time.

Social Walls do pander somewhat to the 'selfie-generation', and you generally find that attendees get excited to see their posts come up on the wall which is a great way to encourage use!

Interactive features like social walls, again, allow those not actually present at the event to be represented also - encouraging involvement in the conversations that are happening and continuing to drive engagement and awareness. They work particularly well for award ceremonies, as people share posts of their friends and colleagues celebrating their achievements!

Social Walls can be monitored to ensure only high-quality posts are shown, so you can maintain professionalism throughout your event. It's worth issuing guidelines within your pre-event materials on the use of social media too - outlining what is and what isn't acceptable.

To encourage attendees to post proactively, consider introducing an element of competition into your event. For example, those who make the most use of the event hashtag, post the most 'creative' photo for the wall, or drive the most engagement as part of their social media activity, wins a prize.

Broadcast live

It is easier than ever to show an event live thanks to social media. Platforms like Facebook and Instagram allow you to go live with a few clicks on a smartphone. Let people know you will be going live ahead of time so those who cannot attend the event know to tune into it.

Live feeds can also be saved as videos and viewed long after the event itself.

Live tweeting

If you don’t want to go for a live video feed, then consider live tweeting instead. Let everyone know what’s happening live with pictures and text all posted on Twitter, and re-tweet others’ posts who may also be tweeting from the event for another perspective.

Share, share, share!

Keep conversations going by sharing photos and videos from the event after it has ended. Tell attendees that can tag themselves in any photos, as this will also increase your reach on social media. Find some of the best posts created by others about the day, and share those too!

Add Something Special to Your Next Event with SGA

Events that include social media are often exciting and appealing to attendees and those 'visiting beyond the walls' of your venue. It connects like-minded people and encourages conversations surrounding topics associated with your brand and/or industry.

If you prefer leaving all or some of the event planning and management to someone else, including social media integration, we’re happy to help! Our unique approach to planning events and conferences takes your goals and requirements into consideration whilst ensuring you put on event that is to be remembered.

Contact us on 01787 378422 or send us a message here, and let’s bring your ideas to life!

Green King
They are good at working around issues, and attention to detail – getting under the skin and thinking of everything.
Greene King
They listen to our needs and tailor their service to us making it a very personal experience. Nothing has been too much trouble as they prove very flexible in all situations to find the right solution for us.
Sunny ChavdaSunny Chavda
16:15 17 Jan 22
Our business required a series of 8 videos to help market our Automotive Video Apps. Being a young business, we needed good quality videos at an affordable price. Many people can create videos but I was particularly impressed with the planning that went into the pre-shooting process. He listened to our needs, created scripts, found the perfect presenter and created amazing videos! Simon communicated clearly to ensure we were on the same page throughout the journey and his enthusiasm in helping me and my business is appreciated. If you want a personable, warm, professional company to showcase your products/services then please consider Simon and his team. It was an absolute pleasure working with you!
Rob GlenRob Glen
09:17 20 Jan 21
We needed to put together a 10 min video for a conference presentation at short notice. Simon was extremely helpful with lots of advice and tips to make it interesting and good quality. There was lots of back and forward discussion as we worked out the best approach, but everything was done to plan and I was very pleased with the final result.
Katrin HulmeKatrin Hulme
20:31 19 Jan 21
We worked with SGA to create an information and testimonial video for our digital health product. Really professional, responsive and helpful, which was very much appreciated on a tight deadline. Would thoroughly recommend.
Becky PaulBecky Paul
13:48 09 Jun 19
Would highly recommend SGA after they produced a highlight-reel video of a conference I co-ordinated. Great to work with and great video content.
09:47 29 Mar 19
Simon and his team were absolutely fantastic when the filmed some promo footage of my bands live music show. They were efficient, professional and the final product looked incredible. Would HIGHLY recommend.
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