Using a recruitment video to become an 'employer of choice'
It's a competitive world out there. Gone are the days when employers could pick and choose who to recruit and when. So in a 'buyers market' where employees are in control, what can companies do to ensure they stand out as an employer of choice?
'Seeing is believing'
It's hard to beat video when it comes to showcasing what a company is really like - happy, engaged employees, welcoming workplaces and a culture of caring are just some of the employment aspects that video can bring to life.
Whilst recruitment websites, brochures and employment fairs all have their place, a video can enhance your recruitment strategy ten-fold by engaging potential candidates in such a way that they will actively seek you out - and who better to promote those messages than your very own people?
This 'inbound' approach is one that is increasingly adopted by successful, forward thinking businesses when it comes to their marketing; so it follows that the same approach can only mean good things when it comes to recruitment.
"Studies show that video appears in 70 percent of the top 100 search listings and videos are 53 times more likely than text pages to show up on the first page."
With this in mind we wanted to share with you some of the advice we've helped clients put into practice:
Here's a teaser from a video we shot for for TrustFord and what they had to say about it!
“Showing candidates a glimpse of their future roles has become so much easier with our new Day in the Life films. SGA took the time to really understand our vision and crafted it into an engaging reality which captures the essence of what it’s like to be part of the TrustFord Family.”
Vicky Thornton, HR Support Manager TrustFord
They are good at working around issues, and attention to detail – getting under the skin and thinking of everything.
They listen to our needs and tailor their service to us making it a very personal experience. Nothing has been too much trouble as they prove very flexible in all situations to find the right solution for us.