A Guide to Producing Videos for your Social Media Channels

If you spend much time on social media, you’re bound to have noticed a sharp increase in the amount of videos showing up in your feeds. And there’s a very good reason for this.

It’s hard to find anything more effective than video on social media nowadays.

Proven to be a powerful marketing tool no matter what industry you are in or what message you’re trying to convey, video can be extremely influential (both when done right, and when done badly!).

So it’s something you should aim to include in any social media marketing strategy.

That’s often easier said than done however.

If you’re not quite sure where to start, our guide will help you determine the best practices for creating impactful social media videos for various platforms…

Brainstorm your social video content

If you want your video to appeal to the right audience, then you must make it relevant. Think about what it is your audience will want to watch. What is it about your business or industry that people particularly like or find interesting? What are the current hot topics? What questions or problems do your chosen audience have that you can answer?

Some popular social media video ideas include:

  • How-to videos or tutorials
  • Interviews
  • Live events
  • Behind the scenes access
  • Work-in-progress
  • Customer testimonials

When you have your ideas in place, start planning your content. Just like a story, your video should have a start (introduction), a middle and an end (conclusion). Many find it helpful to write a script or storyboard while others are confident enough to just go for it!

If you need help scoping out your story, get in touch with us – we’ve lots of experience in this area and you can even take advantage of our free 30 minute video advice line.

The beginning is the most crucial part of your video. These are the few seconds you have to grab and keep the audiences’ attention. By default, videos will auto-play when scrolling through feeds unless the user has disabled this function in their settings, so make sure these first few seconds are enough to get them to stop scrolling and watch.

The most appealing details of your message should go first.

How long should my social media videos be?

Pretty much every social media platform allows video, but the length of video each platform allows may vary – so keep this in mind in your planning.

And remember, when it comes to length, your videos should be “as long as necessary yet as short as possible“, so whilst some platforms may allow a large amount of time for videos, this doesn’t mean you should feel compelled to use it all.

With ever-shrinking attention spans, often it’s the shorter videos that get the most engagement.

Consider the times each social media platform offers for videos:

Instagram Videos

Videos in an Instagram feed can last up to a minute, which is ideal for this ‘quick scroll’ style platform. Anything longer than that can have viewers dropping off.

Video clips in Instagram Stories are a little different however, was you are only allowed 15 seconds. If you have a compelling story to tell, break your up into 15 second clips or ‘chapters’ to get users clicking through.

Live videos can last up to a whole hour, and even after streaming, the video will upload for users to watch after.

Facebook Videos

Facebook may allow you a whopping 240 minutes of video but it is suggested that videos of 24-90 seconds in length get the best engagement. Clips on Facebook Stories, similarly to Instagram Stories, can be up to 20 seconds in length.

One great feature that Facebook offers is the ability to use video as a cover image, which is great for capturing attention and really grabbing your audience as soon as they arrive on your page. These need to be between 20 and 90 seconds in length and are played on a loop.

Twitter Videos

Wanting to stay in line with their short, punchy micro-blogging platform, Twitter only allows videos that are no more than two minutes and 20 seconds. However, they suggest staying under a minute.

You can of course post a link to an external video site such as You Tube or Vimeo, but bear in mind that native videos (i.e. those that are uploaded directly to a platform), often receive the best ‘reach’.

LinkedIn Videos

If your business is B2B, then the chances are you’ll be on LinkedIn (and if you’re not, you should be!). LinkedIn suggest keeping videos between 30 seconds and five minutes in length. Those who use the platform tend to be professionals at work and therefore may not have a lot of time to watch anything longer than that.

Pinterest Videos

This influential and highly visual social media platform now uses video to help inspire users even more. You can upload up to 30 minutes on Pinterest, but like other platforms, anything under a minute is best.

 

Social Media Video Formats

More than half of social media users view video on their mobiles and most do so with their device held vertically. Consider this when designing your video as landscape videos may not always be the best choice.

Videos are also more likely to be viewed with the sound off. Add captions where appropriate so you don’t lose viewers.

 


Get Great Results with help from the Pros

For a professional video that is bound to impress, consider turning to the team here at SGA. We love creating high-quality videos that produce incredible results. It doesn’t matter what you’re trying to sell, we can help you implement video into your social media strategy in the most effective way.

Let us create something amazing that will engage with your audiences on social media. Contact us on 01787 378422 or send us a message here to get started.

 

Video Marketing Advice, Suffolk

Free Business Video Marketing Advice Line…

30 minutes to ask us anything!

Whoever said that nothing in life comes free… has evidently never worked with SGA Business Videos & Events.

We’re sure you’re used to seeing phrases such as ‘free consultation’ or ‘no obligation call’ on supplier websites – in fact we use this wording ourselves.

But we want to go one step further and offer something a little more meaningful to businesses across Suffolk, Norfolk and Essex. That’s why we’ve launched our free business advice line – a new service designed to provide businesses just like yours with free advice on your video marketing ventures.

Free Advice on Video Marketing for Businesses

Our new advice line is open for both new and existing clients, and gives you half an hour to pick our brains about any aspect of video marketing or live events you have questions about.

Whether you are considering producing an advertising video for your business, need to create a series of video testimonials, product demos or HR, recruitment or training video, we’re here to share our 30+ years of experience and answer questions such as:

  • What’s the best way for me to drive sales using video marketing?
  • How much should I budget for client testimonial videos?
  • Will Vox Pops work for my business?
  • What should I include in my video?
  • How can I use video to engage my employees?
  • How can I get the most from my event using video?
  • How long should my video be?
  • Do I even need video for my business?

Of course we can already tell you the answer to that last one – yes! All businesses can benefit from video, yet not all businesses understand how.

We’ve worked with a huge range of organisations over the years; from car retailers, medical product manufacturers and law firms to government organisations and charities; helping them to drive sales, engage employees and win hearts and minds.

Providing businesses with creative, strategic solutions that enable them to achieve their goals is something we pride ourselves on – and our clients agree that it’s something we do very well.

But we don’t want to keep this knowledge to ourselves.

So whatever your questions, queries or concerns are when it comes to video marketing, or if you’d like our honest opinion on your current business videos and how they can be improved, feel free to ask us here at SGA.

There really is no obligation and the advice we give is 100% designed to help your business, and not satisfy our own agendas.

Whether you take up our services or decide to go it alone, we see it as part of our duty to share our knowledge of what it takes to succeed in today’s often crowded marketplace – enabling your digital marketing and engagement videos, presentations or corporate events to stand out and deliver great results.

Get some expert insider info on video marketing and take advantage of our free business video helpline – call 01787 378422 today!

Vox pops interviews

Vox pop interviews: dead or alive?

Anyone stopped you in the street recently asking for your opinion? No?

The humble vox pop may have been criticised of late and accused of only featuring polarised views in order to create catchy headlines – but this isn’t a view we share at SGA Video & Events!

This recent backlash is primarily centred on the use of vox pops in political reporting, yet we felt it our duty to demonstrate how they not only still have a place in video marketing, but can be a great addition to many campaigns…

User-generated content

The rise of the vlogger and user-generated content that means people are now very familiar with the concept of giving their opinion on camera and sharing it for all to see. And as a selfie-generation, we are no longer filled with dread or concern at the sight of a camera coming towards us.

This is something that businesses can use to their advantage…

Take a look at the recent vox pop footage we shot for one of our clients to support their #TransparencyCharter campaign – a great example that is currently being shared far and wide on social media:

 

 

So, what exactly is a vox pop?

“Vox pop” is an abbreviation of vox populi which is Latin for “the voice of the people”

Essentially, Vox pops are short interview segments filmed with random, targeted members of the public.

Journalists have used them for decades as they are a great way to add new perspectives and different viewpoints to a report. Businesses who ask us to conduct vox pops on their behalf recognise this also – and understand the various ways in which they can be used to promote their business both internally and externally.

Why are they useful?

There’s a reason why vox pops have been favoured for many years by the media, and they can be used to various ends, including:

·         Influencing decision-makers

·         Getting commentary on events

·         Stimulating debate

·         Promoting a new service or product

Businesses can use vox pops for all of the above, as well as:

·         Gathering testimonials from the general public or from employees at events

·         Gathering good quotes / soundbites (street polls)

·         Quickly gather footage for social media campaigns

·         Reviewing products and services

 

Benefits of Vox Pops

Authenticity
People are switched on to blatant marketing manipulation these days and can be cynical. A vox pop provides the real voice of the people.

Creative & Entertaining
With the right techniques, the Great British Public can be a ready store very watchable and unexpected content that helps break up footage and brings new ‘life’ to marketing videos. They’re often lively as contributors are caught ‘on the hop’.

Genuine feedback
A vox pox is unscripted and contributors are unprompted and will provide viewers with a genuine opinion.

Minimal equipment required
With no studio set up involved, a discreet camera and good mic is all that is needed.

Budget-friendly
Because of reasons above. No overheads in hiring a studio, actors etc. No need for participants to travel.

Less bias
Vox Pops can actually reduce selection bias when used in surveys and polls since participants are chosen more at random and are generally more diverse.


Tips for creating a vox pop

Location, location, location.

A busy weekend street = good, as you’ll find lots of people. You’ll want a selection of willing passers-by to get the right representation dependent on your goal.

Watch out for extraneous noises however and keep a small footprint – you can’t obstruct the pavement or public highway.

Be prepared.

Ensure your camera and sound kit are ready to go – people are generally pushed for time and won’t wait!

Be open and transparent.

Make it clear what you’re collecting footage/quotes/photos for and why. Be transparent re. your intentions in terms of where you will be using the footage. Open ended, short questions are best

Keep your questions open ended, short and simple. Also, be sure to be consistent in your questioning so that the responses make sense when you come to edit the footage together

Get consent.

This is a biggie, especially in this day and age – but a simple verbal recorded ‘opt-in’ is normally sufficient an answer to clarify their willingness to be featured in whatever outcome you have in mind. For more complex situations a simple release form and signature can be used.

Vary your angles.

Keep the vox pox visually appealing with altering camera angles, shot sizes and background scenes.

Record more than you think you may need.

Few people speak succinctly, and in their eagerness to help may give you waffle as well as magic moments.


Speak to us today about your video needs – it could be that a vox pop is just what is required to help your campaign stand out from the crowd!

Employee videos for internal communications

Video for internal communications: a multitude of benefits

For any business with a large workforce, video can provide a much more engaging alternative to internal communications than traditional means. Here we outline just some of the many opportunities that video can offer to organisations – from creating engaged employees to ensuring business values are communicated from top to bottom.

Easy, instant, internal communications

Using video for internal communications really makes sense thanks to the ease of online distribution – saving both time and money. Not only can video messages be distributed across an organisation in seconds, but they can be transmitted to any number of devices – becoming instantly accessible to employees and integrating perfectly with their daily online experience.

While nothing can really beat the value of face-to-face communications, we believe video will become the number one medium to communicate effectively throughout large companies. Done well, it’s as good an experience for viewers as any personal communication and done frequently, employees will embrace it just as they do for entertainment.

Video can provide several key benefits to organisations, including:

  • The ability to communicate important messages in seconds – without the need to prepare lengthy documents and distribute via email
  • Save valuable time and avoid unnecessary face to face team meetings
  • The personal approach of video tends to invoke positive reactions from recipients
  • Video is easily accessible ‘on the go’ across a variety of devices from desktop to mobile
  • When it comes to training, cost-effective videos can help organisations save money that would otherwise be spent on expensive seminars or workshops.
  • Whereas email can be easily deleted – and keeping inboxes ‘clean’ is generally encouraged within organisations – videos are more likely to be retained for future reference. Particularly when stored on intranet systems.

Messages from the top

Short videos driven by the CEO or leadership team can create an emotional connection between upper management and the rest of the business.

In place of internal memos or newsletters, which can seem impersonal, video can create a sense of inclusivity and transparency – enabling management to foster positive, personal relationships with the rest of the workforce.

This in turn can have a positive effect on loyalty, productivity and morale. Messages ‘from the top’ can include:

  • Updates about current developments, performance and upcoming events
  • Internal changes that impact on employees
  • Reinforcement of corporate policies
  • Changes in the marketplace that have an implication on the business.
  • Recognising team successes.

Company Changes

It’s important that everyone understands any changes that are planned and, perhaps most importantly, the reasons why. An interview or presenter-driven video can help create an easy to understand breakdown of company changes or new initiatives – replacing what could be pages of text with just a few minutes of easy-to-digest content.

In this way, video can:

  • Keep everybody informed of changes in direction, structure or approach
  • Explain the background behind changes
    Improve understanding and engagement by showing content visually rather than relying on text or spoken word alone.

Training and learning videos

Video is the ideal format for rolling out company-wide training initiatives. Concepts can be easily explained and supported with visuals and graphics – either as a passive explanation or as an interactive and immersive experience.

As e-learning becomes second nature, online video viewing opens up the possibility of everyone being able to watch in their own time. In addition to easy online distribution, training materials can be accessed by employees at any time as a refresher. These types of videos can offer:

  • Opportunities for employee skills development
  • Animations, graphics and other visuals to demonstrate complex processes
  • Cost savings over traditional training methods which tend to include hiring of meeting rooms, refreshments and additional personnel
  • Opportunities for exchanging ideas and across-departmental training
  • Increased retention of information due to the ability to store and access video training on demand.

Induction videos

Video is an ideal way in which to encourage excitement and interest in new employees.

Online or as part of a series of presentations, video allows new joiners to familiarise themselves with their new employer with much greater ease than through reading handbooks and the like.

Video also gives them the opportunity to better understand the more far-reaching parts of the business – allowing greater identification with operations as a whole and strengthening their connection to the business from the outset. Induction films could include:

  • An overview of the business and its operations
  • Put faces to names of key people
  • Understanding of the business structure and where they fit in
  • Company principles and working practices
  • Information on company opportunities, charity work, holidays, sickness and other important processes.

With over 30 years of experience, SGA Video & Events are adept at helping businesses bring their people and culture to life with video. To discuss the vast opportunities that video can bring to your organisation, call us today on 01787 378422 or contact us via the website.

 

How long should my videos last

How long should my business videos last?

Whilst the answer is not quite the same as “how long is a piece of string”, the right length for your business videos does depend on several factors. These include the type of business video you are producing; what you are hoping to achieve from your video; where it ‘sits’ within your sales process and where the video will be distributed.

One thing that generally remains constant however is the short attention span enjoyed by most human-beings. And as the number of distractions increase, especially online, this has unsurprisingly had a big impact on video views and engagement levels.

Understanding this impact is important, but of more importance to marketers and those involved in video production, is the way in which we can mitigate this, and ensure that any videos that are produced remain engaging, effective and provide real return on investment, whatever their length.

What type of video are you producing?

As you might expect, certain ‘types’ of video lend themselves better to certain formats and timings. Internal training videos or software demos for example, aren’t likely to be of much use if kept ‘short and sweet’. In contrast, video adverts, particularly if used on social media, will need to be concise and impactful rather than long-winded.

“marketing videos should be as long as necessary, and as short as possible”

When it comes to ‘explainer’ videos or product overviews, one of the most common forms of video used today, it pays to keep it simple. These types of videos are designed to demonstrate the simplicity of the product or service you are promoting and lead the viewer through straightforward steps towards solving their problem.

A long video of this nature ‘cancels out’ that implication and is likely to leave the viewing feeling like there is ‘too much’ involved for them to take it any further. So we’d recommend keeping these sub 90 seconds.

Where the video will be distributed?

As mentioned above, videos shared on social media platforms are generally shorter in duration than those displayed on a company website or intranet. However, it’s not as cut and dry as you may think. Different social media channels attract different types of audiences, so it’s important to take the platform itself into consideration.

The right video length for YouTube

Viewers are much more likely to watch longer videos on YouTube as opposed to on Twitter, which is famed for short, sharp posts that viewers can scroll through in seconds. Instagram, similarly, lends itself to shorter videos, whilst over on Facebook, you would be wise to stick to 60-90 seconds.

“YouTube defines a ‘short’ video as 4 minutes or less and ‘long’ as
over 20 minutes”

Customising your video length to each channel is likely to yield better results, so bear that in mind when filming or developing graphics.

If you are producing a video for an exhibition or trade show, again, consider how the video will be viewed – if too long, you risk over-crowding at your stand, if too short, you are unlikely to see much engagement or return on investment.

What are you hoping to achieve from your video?

Rather than focusing on the length alone, it’s important to focus on the content and purpose. If you can get your point across in a short period of time, do. Don’t elongate a video simply to fill time – that’s a sure recipe for losing your viewers as well as your meaning.

Whilst research shows that engagement can drop after 2 minutes, it also shows that there is not much difference between a 30 second and a 90 second video* so don’t feel as though you ‘need’ to keep to 30 seconds each time – give yourself the room you need to ensure that you are communicating the right messages and enticing your viewer to take action.

Bearing in mind the potential drop off the longer a video continues, ensure that you grab viewers’ attention from the outset. Make it clear what they will gain from watching the video and what they should ‘do’ afterwards.

Don’t leave the ‘important stuff’ to the end – this includes your call to action.

The Golden Rule on video length?

Understand the factors involved and be mindful of length, but above all be concise, be relevant, be clear about your message and don’t dawdle before getting to your point.

If you can make your videos shorter and make all the same points, then do. But don’t lose sight of your audience, your platform and what you are hoping to achieve from your business video – stay true to your intentions and the duration will inevitably take care of itself.


For expert guidance on producing business videos that meet your goals, contact us today on 01787 378422 or email .

*source: Wistia.com

Video on-demand: ready to solve your HR on-boarding challenges

Whether it’s role-specific training or communicating your company’s culture, having an on-boarding process is likely to be a pressing need for any new starter and employer.

But how do you make that process useful, genuinely engaging and memorable?

Having worked alongside an award-winning HR team at one of the UK’s top automotive brands for the past ten years, we’re able to share some invaluable insights into the relationship between video and human resources.

This week, we look at the important role of video when it comes to on-boarding:

Making use of video production to support new starters

As well as using video to support your ongoing communications with your staff, an investment into well thought-out videos relating to your recruitment and on-boarding activities can pay dividends.

We all know that first impressions count, so why not create your own dedicated on-demand YouTube video library designed entirely to support new employees? Your HR colleagues will be sure to thank you as it will allow them to spend less time on long-winded paperwork, and more time focusing on the human element of human resources!

HR Induction video on a tablet

Types of videos your HR team could benefit from

Induction videos

Short videos relating to each area of the induction process may be a lot easier for new employees suffering from ‘information overload’ to digest, whilst your HR team can feel confident knowing that each area of the process has been covered.

Whilst meeting key members of the team face to face is important, providing a quick and imaginative summary of your company culture and key players within a short on-demand video will help ensure that your new recruit feels included from day one.

A friendly ‘welcome aboard’ from the top

If a friendly welcome is what you’re trying to achieve, why not produce a dedicated video message from the managing director and team leaders for all new people? Whilst this may seem extreme in smaller companies, it can bring about a more welcoming feel for any bigger organisation, give insight into the leadership style and set the right tone from the top.

Training videos for new recruits

The reality of much organisational training is that content detail is soon forgotten. Studies show that just half an hour after a training session only 58% of the material is likely to be remembered – and that plummets quickly in the weeks beyond. Video can really help people remember concepts and details by using storytelling techniques, exciting visuals and music.

On demand Video for HR training

Training content is often forgotten

So because video can make content more memorable and involving, consider establishing a dedicated library of on-demand training videos and tutorials designed to upskill new employees (and remind existing staff). One of the key benefits is they help drive consistency, while making the process more enjoyable at the same time.

It’s worth remembering that ‘HOW TO’ videos are extremely popular with 91% of smartphone users  – so the precedent is there to use video as a convenient learning tool. Content can be fully searchable, and made interactive to cement the learning experience firmly in the mind.

An initial investment into these videos would last a lifetime as it would allow your staff the opportunity to access training at a convenient time, reducing the need for costly training workshops.

Video helps people feel connected from Day One

One of the big advantages of using video in these and other ways is that people feel more connected from the go-get. And the sheer efficiency and time saving you can achieve by using on-demand video over routine presentations can make a world of difference.


For more creative ideas on how to use video to enhance your HR on-boarding processes, get in touch for a free, no-obligation consultation.
Call us on 01787 378422.

 

SGA business video trends

2018 video trends your business needs to know about

Now that the glitter has settled on the Christmas & New Year festivities, it’s the time of the year that many businesses look forward to – getting stuck in and implementing their carefully planned 2018 business and marketing strategies.

Plans and goals are one thing. But what about solutions?

Video is still the biggest and fastest growing trend on the block when it comes to valuable marketing and employee engagement tools. And it’s one that shows no signs of slowing down. We take a quick snapshot of some of the biggest trends in business video production for 2018…

Going from strength to strength

For those involved in product marketing all the fingers point to thinking broadly about how your videos are prepared and distributed. While YouTube remains the social network of choice for the medium, video distributed through LinkedIn and Facebook are stealing a march.

This may be down to the novelty factor, but more likely it’s the introduction of features like Facebook Live and Facebook Watch that is heralding this new dawn of social media video marketing.

The ability to live stream video at the click of a button is a must in this continuously evolving, dynamic social space. Not only does live broadcasting on social media have real magnetic appeal, but it’s proving to provide real tangible value to brands who are able to communicate and engage with audiences like never before.

The ‘people game’

Over in the people business, gamified video is still finding its feet as an affordable solution. Integration of video into e-learning and marketing continues apace but there’s still a blurring of what interactive video can do. That’s why we’ve put a sample together to show you what can be achieved at an entry level.

Storytelling remains key

For SME’s and big business alike 2018 is definitely not going to be the year to be camera shy. A mix of self-created social media content and professionally produced short snappy videos is likely to be a good strategy for many – with storytelling the lead theme ahead of old fashioned corporate capability films.

Increasing legislation on drone usage

Aspiring drone enthusiasts need to be more aware than ever of new legislation limiting their use in a commercial application without proper training or a licence. The law states that anyone who wants to use drones commercially, i.e. for commercial gain, (this includes photographers) then permission is required from the Civil Aviation Authority. They will expect you to attend an accredited course that will train you and assess your ability to safely operate drones.

An evolution of DIY tools

It’s never been easier for those wishing to supplement their video marketing activities with DIY footage to do so. Budget wise, anyone considering or already making their own social media clips and stories in-house can invest in training and simple add-ons for smartphones such as a basic tripod, and a Rode plug-in microphone for good sound.

When it comes to adding music to your footage, Audionetwork  – the best source of library music on the planet – has dropped its prices, so you have a much more original set of tracks to choose from.

An increasing appreciation for the power of video

One thing is for certain, marketers and business owners across the board are increasingly recognising the true value of video, and for a business like ours, which has been signing from that hymn sheet for many years, this is great to see.

If you have £1500 and upwards to invest, you’ll be able to commission a professional production company with the experience and expertise to look at your business challenge or opportunity and turn it into a reality that wins hearts and minds.

And as 2018 officially marks our 30th year making business films and videos, SGA has that in spades.

Commission a video for your business

Commission a video for your business and avoid the pitfalls!

During my first commission as a Producer I unexpectedly burnt a house down. Fortunately, the client understood and 30 years on, we’re still happily talking.

But how can you avoid less dramatic pitfalls? The furrowed response of your team, the 7 out of 10’s from the MD, or the middling results from all your efforts?

There’s no excuse, but it does happen – we take a look at why that can happen and how to avoid it.

Business videos with a purpose

Unless you’re doing something quick and simple for your social media producing a film or video in your company’s name shouldn’t be taken lightly.

And whatever your ambitions, it’s likely that you’re creating it to solve a specific business issue or to promote an opportunity, so it’s important not to lose sight of that along the way:

1) Be clear

About what you want the video to achieve and who your audience is. This will help you to not only determine its content, but also how your will distribute it or where it will be shown.

2) Create a brief

And write it in such a way your Production Company can add their own ideas. While they’re not experts in your field, they should have relevant experience and be willing  to add ideas and value you may not have considered.

Commission a video

Commissioning a video – use tools like MatBoard to share examples

3) Provide examples

If you can share relevant creatives of what you like – it can be really helpful in agreeing the look, feel and sound that you feel is best for you. Resources like The Matboard and Canva can be handy for ideas.

4) Simplify your messaging

People learn in different ways and have limited attention spans. So don’t cram in more than one main and two secondary messages – it’s better to break down topics into bite size chunks.

5) Plan everything

Even with the simplest video the output is only as good as the plan. Success will rest in the detail – so whether you’re commissioning a 30 second sound-bite or 30 minute webinar, approach your production with the same level of planning each time.

6) Manage time

If filming at your business, allow the crew enough time to do a good job. They’ll need enough time to get set up, and do multiple takes of whatever it is they’re shooting. Oh – and get them somewhere to park and a place to put their ‘stuff’ (normally thousands of pounds of advanced technical equipment) securely.

Commission a video - make it a positive experience

Commissioning a video – make it a positive experience

7) Make it a positive experience for all

Never make colleagues take part – even in a ‘walk on’ role. Involve them in what’s going on and explain what it is you are trying to achieve and why, it should always be a really positive experience. And ensure they get to see it when it’s complete.

8) Presentation matters

Choose any speaking contributors carefully. A nervous interviewee or presenter will undoubtedly feel awkward which can translate into looking slightly ‘shifty’ – giving the impression that s/he is not to be trusted. Not ideal! So if there’s a script, get it agreed beforehand and ensure your presenter is familiar with it. And tell them to avoid bright reds, stripes and checks in any wardrobe – they don’t look great on camera.

9) Peace & quiet

Bad sound jars as much as compromised images. So when recording audio, think about the environment – could you arrange to put the phones through elsewhere and turn down that noisy air conditioner? You’d be amazed at what ambient sounds the mics can pick up.

10) The sweet sound of music

Push your production team for their ideas on music – don’t fall into the trap of using the cheapest ‘plinkety-plonk’ tracks. Today there is such a fantastic choice, and it pays to pay for it.


With a good brief, a clear plan and great content, what you’ve commissioned should be even better than what you originally looked for. If you’d like any more advice just give us a call or drop us a line here.

Benefits of Video Transcripts

Video Transcripts: Get So Much More from your Visual Content

We don’t need to preach to you about the benefits of video or tell you what an important place visual content holds within the marketing mix.

You wouldn’t be on this page if you didn’t have some idea that, as the most dynamic and engaging content type of the lot, videos are essential for driving engagement, increasing awareness and cementing the positive reputation of a brand.

Yet, like many things in marketing, creation of your video isn’t the end of the process. It’s only the beginning.

Along with ensuring that you have a plan in place for the promotion and distribution of your marketing video, testimonial reel or animation, it’s essential that you don’t ignore the power of the written word completely.

A written transcript, along with subtitles or ‘closed captions’, can super-charge the effectiveness of your video content, both in terms of getting the video found in the first place and maximising  opportunities from those who view it.

What is a video transcript?

A video transcript is the written representation of the spoken words used within your video. From the words spoken by voiceovers or interview subjects to recordings of live events and presentations, a transcript includes everything that is said, as well as any non-verbal cues such as environmental sounds or ‘scene-setting’ instructions.

Transcripts can also be used to create closed captions or subtitles to support your video content, with many video hosting programs enabling you to create these automatically with a simple upload process.

“If using YouTube to host your video, Google makes it really easy to include captions.  Simply upload your transcript and it can sync your words with your voiceover using its voice recognition software. Meanwhile Facebook allows you to upload captions in a similar way”

Upload captions to Facebook videos

The importance of video transcripts in getting your video found

You’ve created a fantastically engaging, professionally-produced video for your business that you are really proud of. You upload it to YouTube, embed it within your website or landing page and wait for your rapturous audience to arrive and tell you how much they love the video too. Only they never arrive.

The problem isn’t your video. What’s missing is a transcript – a transcript full of keyword-rich, indexable content for search engines to find and display to your target audience.

The SEO benefits of video transcripts

A video transcript acts in the much the same way as an in-depth blog post. Providing a natural way to integrate relevant keyword phrases throughout your web page that Google and other search engines can crawl.

This content can be formatted into easily digestible paragraphs, complete with SEO-friendly headings and subheadings that search engines look for to determine the topic and relevance of your webpage.

You can also include links within your written transcript – with internal links also enabling your website to benefit thanks to a lowered bounce rate and increased time-on-page and awareness of other products and services you may sell.

While the title, tags and description of your video will go some way towards helping search engines to decide how relevant it is to browsers, a written transcript published alongside the video itself will do so much more.

Reach a wider audience with a video transcript & captions

Imagine watching a film or TV show on silent, without subtitles. Even if you know the general story and can hazard a guess at what’s going on based on what you see, you would quickly find yourself confused about what’s happening or how you’re supposed to feel when it ends.

The same is true when watching any type of marketing video, even relatively simple ‘explainer’ videos that provide fairly obvious visual cues or wording within them.

Including closed captions along with a transcript will give your audience the whole picture in the event that they have to watch it without sound (for example when at work), or if they are trying to view it on a slow connection.

Rather than force the viewer to give up or put their viewing on hold until later (we all know how the best intentions often fail because ‘life’ gets in the way), allow them to ‘read’ the content of the video instead.

Increased accessibility & global reach

Video Transcripts improve accessibility

A transcript, along with subtitles, enables your video content to be consumed by a much wider audience such as the visually impaired – increasing the scope and reach of your message.

When doing business within global markets, it is also possible to use captioning or to include transcripts in languages other than your own. So if your potential audiences speak a language other than the one spoken within your video, you can ensure that your message is not lost and you are not missing out on that potential engagement.

Top 5 tips for getting the most from video transcripts

Videos are great for generating inbound traffic to a webpage, either from search engines or social media. But to ensure you give your video content the best chance of getting found, follow these five simple tips:

  1. Give each video you product its own landing page

Keep the content focused and relevant depending on the content of your video

  1. Don‘t neglect your formatting of your transcript

Rather than simply posting one big block of text, include paragraphs that are easy to digest, headings and subheaders to enable readers to make it easy for search engines to crawl and for readers to scan through the content if they wish

  1. Repurpose the transcript

Once written, your transcript can be used to create additional content, from a series of blog posts to a downloadable pdf.

  1. Include clickable links within your transcript

Internal links will help to provide additional context for the reader as well as increase time-on-site, something that Google looks at to determine how relevant and engaging a website is.

  1. Beware the auto-translator

It may be tempting to use auto-translation programs to generate your transcript quickly. But be wary, as these are not often as accurate as you like. Voice recognition software still has a way to go, and the last thing you want to end up with is a confusing and incomplete translation of your video.


Helping you make the most of your visual content

Having produced professional videos for businesses for over 30 years, we understand the power of visual content when it comes to achieving specific goals.

We pride ourselves in our ability to solve your problems creatively, working with you from initial concept through to delivery and beyond, to ensure that you connect with your audience meaningfully, strategically and with maximum return on investment.


Read more about our Video Production Services here>>.
Or contact us on 01787 378422 to discuss how we can help drive your business forward.
Animated greetings cards

Have a little fun but stay professional this Christmas Season

There’s no better way to say a heartfelt “season’s greetings” or send a festive thank you to your customers, suppliers and partners than through an animated video.

But in what is often referred to as silly-season, it’s not uncommon for organisations to get a little carried away with their idea of festive fun. Picture CEOs in ‘elf’ ears and FDs in Santa outfits – memories they won’t really want to savour as the new year rolls in.

We don’t see why ‘fun’ and ‘professional’ should be mutually exclusive, so that’s why we’re offering 10% off Animated Christmas E-cards when booked-in before the end of November 2017.

Simply drop us a line quoting ‘Festive Video Offer’ to

Or call us on 01787 378422 – we’d love to speak to you!

In the meantime, here are our top reasons for creating a festive animated video for your organisation:

  • They give you a chance to showcase your organisation’s personality
  • They enable you to stand out amongst the crowds of offers
  • You can speak directly to your audience in an informal way
  • Thank your customers or suppliers for their loyalty throughout the past year
  • Use them as an opportunity to rekindle relationships with past customers
  • They can act as a reminder of why the recipient established a relationship with you in the first place

Remember, an Animated Christmas Video is NOT the time to try and drive sales – even if you have something great to offer. It’s important to remain sincere so stick to the sentiment and nothing more.

                There’s no better way to say a festive thank you to your customers or suppliers than through a fun animated video. with 10% off!