At the world’s largest dedicated Ford dealer, everyone needs to be on the same page.
TrustFord’s Purpose, Principles and Ambition (PPA) is an overarching ethos centred on customer and colleague satisfaction that guides the whole organisation.
But without a clear visual demonstration of what that means the proposition was not going to be easy for employees to grasp what was required of them. HR Director Sharon Ashcroft explained “We gave SGA the challenge of interpreting both positive and negative behaviours in a short film which would bring to life exactly what our employees need to do – in a way which would hit home at every level of the organisation.”
TrustFord had a clear vision of what they wanted to achieve but bringing that to life in a wholly credible way required careful preparation. Having defined a storyline with all the representative roles employees could relate to carefully included we knew that casting was critical. We were adamant we wanted a natural look and feel, so where better to begin than with actors, many of whom have genuine life experience in many of the roles they portrayed?
The film was shot over a three-day period within a fully working dealership. So natural were some of the cast that they were often mistaken by customers as genuine employees. The co-operation of the TrustFord teams made the shoot relatively easy and a pleasure for us to be on site.
They are good at working around issues, and attention to detail – getting under the skin and thinking of everything.
They listen to our needs and tailor their service to us making it a very personal experience. Nothing has been too much trouble as they prove very flexible in all situations to find the right solution for us.