Promote the features and benefits of a specialist mobility product aimed at care homes. Scripted, visualised, directed and produced by the SGA team on location.
The Raizer II is a time and cost saving product that changes the whole way care homes, emergency crews and families can cope with the all too frequent problem of falls.
Since the original Raizer film was made by SGA in 2016 product developments meant that a new film was required – one that emphasised the benefits and improvements.
Creating an effective product demonstration video for a limited budget meant looking hard at the best ways of getting across the message.
Our client’s relationship with a local care home meant a credible location was available and with our roster of empathetic and experienced presenters we knew we had the ideal face of Felgains in Melissa Hartzel. Not only did she fit the role but as ever learns an entire script for us ahead of the shoot – creating a far more natural result than using a teleprompter.
The whole film was shot in a day for a tight budget against a carefully prepared storyboard and script, all within the confines of a working site.
Editing created both a widescreen high-definition output for the Felgains YouTube channel and a square format for Social Media, as well as still frame outputs.
So far SGA’s Felgains videos have had over 40,000 plays which for a niche set of products is very rewarding.
They are good at working around issues, and attention to detail – getting under the skin and thinking of everything.
They listen to our needs and tailor their service to us making it a very personal experience. Nothing has been too much trouble as they prove very flexible in all situations to find the right solution for us.