Whether it’s role-specific training or communicating your company’s culture, having an on-boarding process is likely to be a pressing need for any new starter and employer.
But how do you make that process useful, genuinely engaging and memorable?
Having worked alongside an award-winning HR team at one of the UK's top automotive brands for the past ten years, we're able to share some invaluable insights into the relationship between video and human resources.
This week, we look at the important role of video when it comes to on-boarding:
As well as using video to support your ongoing communications with your staff, an investment into well thought-out videos relating to your recruitment and on-boarding activities can pay dividends.
We all know that first impressions count, so why not create your own dedicated on-demand YouTube video library designed entirely to support new employees? Your HR colleagues will be sure to thank you as it will allow them to spend less time on long-winded paperwork, and more time focusing on the human element of human resources!
HR Induction video on a tablet
Short videos relating to each area of the induction process may be a lot easier for new employees suffering from 'information overload' to digest, whilst your HR team can feel confident knowing that each area of the process has been covered.
Whilst meeting key members of the team face to face is important, providing a quick and imaginative summary of your company culture and key players within a short on-demand video will help ensure that your new recruit feels included from day one.
If a friendly welcome is what you’re trying to achieve, why not produce a dedicated video message from the managing director and team leaders for all new people? Whilst this may seem extreme in smaller companies, it can bring about a more welcoming feel for any bigger organisation, give insight into the leadership style and set the right tone from the top.
The reality of much organisational training is that content detail is soon forgotten. Studies show that just half an hour after a training session only 58% of the material is likely to be remembered – and that plummets quickly in the weeks beyond. Video can really help people remember concepts and details by using storytelling techniques, exciting visuals and music.
Training content is often forgotten
So because video can make content more memorable and involving, consider establishing a dedicated library of on-demand training videos and tutorials designed to upskill new employees (and remind existing staff). One of the key benefits is they help drive consistency, while making the process more enjoyable at the same time.
It’s worth remembering that ‘HOW TO’ videos are extremely popular with 91% of smartphone users - so the precedent is there to use video as a convenient learning tool. Content can be fully searchable, and made interactive to cement the learning experience firmly in the mind.
An initial investment into these videos would last a lifetime as it would allow your staff the opportunity to access training at a convenient time, reducing the need for costly training workshops.
One of the big advantages of using video in these and other ways is that people feel more connected from the go-get. And the sheer efficiency and time saving you can achieve by using on-demand video over routine presentations can make a world of difference.
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