Role play or drama can make key business points come alive. And you’ve a choice. Use your own people or professional actors.
While employees may know the role backwards, they’ll be restricted in front of a camera. Use an actor who has real life experience of the role and you’ve got the best of both worlds – an understanding of the role and the professionalism of what it takes to perform.
The reality of employment for actors is that only a quarter earn more than £5k a year from the profession they’ve trained for, and love. Most have second careers in the real world. For production companies like ours (and our clients) it means there’s a wealth of talent eager to perform, and amongst them there are people who get what it takes to role play, down to the tiniest detail.
Here’s our talent line up for a recent employee communications film for leading car retailer TrustFord. Can you spot the white van man (who is a white van man when not acting), the call centre employee, salesman and receptionist?
What’s more, don’t think that your commission isn’t worthy of attracting feature film talent. In the same video production we had actors who’d featured in The Lord of the Rings, Coronation Street and the Edinburgh Festival.
The outcome? A cast who are a dream to work with, as they know what it takes. For the client, a really efficient work stream that saves them costs and provides real authenticity for their audience.
In the words of our client. “The film gave me goose bumps. It is truly better than I can ever have expected. Thank you so much.”
They are good at working around issues, and attention to detail – getting under the skin and thinking of everything.
They listen to our needs and tailor their service to us making it a very personal experience. Nothing has been too much trouble as they prove very flexible in all situations to find the right solution for us.