get people actively involved in your next meeting or event

How to get people actively involved in your next meeting or event

Meeting and Event Apps:
Hosting a meeting or event is a big deal. Planning and organising, promoting, facilitating and engaging in post-event activity can all require a significant investment in time and money. So when it comes to the ‘big day’ or night itself, ensuring that your delegates are fully engaged and getting maximum value from their attendance is paramount.

Setting clear objectives, doing your research and tailoring your content accordingly is a great start, but in this brave new world of technology, there is so much more that can be done to promote audience participation, encourage engagement and create a real buzz around your event.

Enter The App…

Meeting and Event Apps are by no means ‘new’. For years event managers have been able to provide delegates with apps pre-filled with meeting notes, schedules, downloads and more, but these facilities are the tip of the iceberg.

Combining apps like these with user-generated content, often the holy grail of marketers, really can super-charge your event – here are just some of the best ways that meeting and event apps can help transform your event from mediocre to memorable…

Live Polling

If you’ve ever sat and watched a gameshow on TV, you’ll likely have seen audiences clutching little hand-held devices that enable them to answer simple questions asked by the host, with results then displayed on a live screen.

Similarly, there are a number of excellent apps including Meetoo and Whova that can be downloaded directly to attendees’ own devices that will enable them to actively participate in meetings and live events.

These can be used to conduct live-polls or ask single or multiple-choice questions on the topic at hand – keeping your event or meeting relevant and participants energised throughout.

Real Time Slide Sharing

Presentation-heavy meetings and events can often leave your audience distracted – usually through taking notes or concentrating heavily on the screen behind the speaker. Common practice is to supply attendees with handouts or ‘packs’ either during or following the event, which can be cumbersome to carry around or easily misplaced.

To combat this, use an app to instantly share slides with participants – giving them the confidence to listen and engage freely, without worrying about whether they will be able to remember the content later.

For large audiences too – sharing slides to tablets positioned on cabaret-style tables will also enable attendees to participate without straining to see.

‘Live’ Networking

Populating meeting apps with attendee details, including Linkedin profiles, will enable your delegates to familiarise themselves with others in the room, drive networking opportunities and forge connections – something that will continue to add value even after the event is over.

Social Media Wall

Social Media Wall, Event AppsDisplaying a social media wall is a great way to encourage interaction and generate a buzz around your event – both for those in attendance and for those who couldn’t make it.

These can consist of single or multiple screens that display posts, including text, photo and video, in real time (although you can set a ‘delay’ in order to moderate posts if need be).

They work through hashtags that participants need to tag all of their posts with, so part of your event promotion should be centred on a unique hashtag for attendees to use.

Be sure to include this on any event materials before and during the event – it’s also useful to use your hashtag as the wifi code for example, so that it’s always front of mind. And make sure, too you’ve been offered enough bandwidth by your venue if you’ve a big meeting.

Live Q&A

Drive debate and discussion during your meeting or event. Allowing attendees to ask questions for hosts or panels to answer as well as asking for live feedback can strengthen your offering an enable attendees to feel as though they are actively shaping and influencing ‘their’ event.

You can also display answers to Q&As visually, in the form of charts and graphs on the day, as well as download into Excel spreadsheets for analysis after the event.

Gamification

This is a popular way in which to incentivise attendees at conferences, meetings and events to fully participate. Using many of the concepts mentioned above, delegates can ‘earn points’ by visiting exhibitor stands, attending breakout sessions, contributing answers to polls, sharing photos or using event hashtags on social media.

You can keep track of scores and display on a live leader board to create a sense of competition between delegates as well as, depending on how you organise it, promote teamwork and collaboration. Check out Kahoot! For Businesses to add a game show feel to part of your next meeting.


Many of these apps can be scaled up or down to suit your meeting or event set-up, with many offering one or more elements for you to tailor to your needs.

For further insights into how you can integrate apps such as these to encourage people to become more actively involved in your live event, give us a call on 01787 378422 or contact us here.

How long should my videos last

How long should my business videos last?

Whilst the answer is not quite the same as “how long is a piece of string”, the right length for your business videos does depend on several factors. These include the type of business video you are producing; what you are hoping to achieve from your video; where it ‘sits’ within your sales process and where the video will be distributed.

One thing that generally remains constant however is the short attention span enjoyed by most human-beings. And as the number of distractions increase, especially online, this has unsurprisingly had a big impact on video views and engagement levels.

Understanding this impact is important, but of more importance to marketers and those involved in video production, is the way in which we can mitigate this, and ensure that any videos that are produced remain engaging, effective and provide real return on investment, whatever their length.

What type of video are you producing?

As you might expect, certain ‘types’ of video lend themselves better to certain formats and timings. Internal training videos or software demos for example, aren’t likely to be of much use if kept ‘short and sweet’. In contrast, video adverts, particularly if used on social media, will need to be concise and impactful rather than long-winded.

“marketing videos should be as long as necessary, and as short as possible”

When it comes to ‘explainer’ videos or product overviews, one of the most common forms of video used today, it pays to keep it simple. These types of videos are designed to demonstrate the simplicity of the product or service you are promoting and lead the viewer through straightforward steps towards solving their problem.

A long video of this nature ‘cancels out’ that implication and is likely to leave the viewing feeling like there is ‘too much’ involved for them to take it any further. So we’d recommend keeping these sub 90 seconds.

Where the video will be distributed?

As mentioned above, videos shared on social media platforms are generally shorter in duration than those displayed on a company website or intranet. However, it’s not as cut and dry as you may think. Different social media channels attract different types of audiences, so it’s important to take the platform itself into consideration.

The right video length for YouTube

Viewers are much more likely to watch longer videos on YouTube as opposed to on Twitter, which is famed for short, sharp posts that viewers can scroll through in seconds. Instagram, similarly, lends itself to shorter videos, whilst over on Facebook, you would be wise to stick to 60-90 seconds.

“YouTube defines a ‘short’ video as 4 minutes or less and ‘long’ as
over 20 minutes”

Customising your video length to each channel is likely to yield better results, so bear that in mind when filming or developing graphics.

If you are producing a video for an exhibition or trade show, again, consider how the video will be viewed – if too long, you risk over-crowding at your stand, if too short, you are unlikely to see much engagement or return on investment.

What are you hoping to achieve from your video?

Rather than focusing on the length alone, it’s important to focus on the content and purpose. If you can get your point across in a short period of time, do. Don’t elongate a video simply to fill time – that’s a sure recipe for losing your viewers as well as your meaning.

Whilst research shows that engagement can drop after 2 minutes, it also shows that there is not much difference between a 30 second and a 90 second video* so don’t feel as though you ‘need’ to keep to 30 seconds each time – give yourself the room you need to ensure that you are communicating the right messages and enticing your viewer to take action.

Bearing in mind the potential drop off the longer a video continues, ensure that you grab viewers’ attention from the outset. Make it clear what they will gain from watching the video and what they should ‘do’ afterwards.

Don’t leave the ‘important stuff’ to the end – this includes your call to action.

The Golden Rule on video length?

Understand the factors involved and be mindful of length, but above all be concise, be relevant, be clear about your message and don’t dawdle before getting to your point.

If you can make your videos shorter and make all the same points, then do. But don’t lose sight of your audience, your platform and what you are hoping to achieve from your business video – stay true to your intentions and the duration will inevitably take care of itself.


For expert guidance on producing business videos that meet your goals, contact us today on 01787 378422 or email .

*source: Wistia.com

Video on-demand: ready to solve your HR on-boarding challenges

Whether it’s role-specific training or communicating your company’s culture, having an on-boarding process is likely to be a pressing need for any new starter and employer.

But how do you make that process useful, genuinely engaging and memorable?

Having worked alongside an award-winning HR team at one of the UK’s top automotive brands for the past ten years, we’re able to share some invaluable insights into the relationship between video and human resources.

This week, we look at the important role of video when it comes to on-boarding:

Making use of video production to support new starters

As well as using video to support your ongoing communications with your staff, an investment into well thought-out videos relating to your recruitment and on-boarding activities can pay dividends.

We all know that first impressions count, so why not create your own dedicated on-demand YouTube video library designed entirely to support new employees? Your HR colleagues will be sure to thank you as it will allow them to spend less time on long-winded paperwork, and more time focusing on the human element of human resources!

HR Induction video on a tablet

Types of videos your HR team could benefit from

Induction videos

Short videos relating to each area of the induction process may be a lot easier for new employees suffering from ‘information overload’ to digest, whilst your HR team can feel confident knowing that each area of the process has been covered.

Whilst meeting key members of the team face to face is important, providing a quick and imaginative summary of your company culture and key players within a short on-demand video will help ensure that your new recruit feels included from day one.

A friendly ‘welcome aboard’ from the top

If a friendly welcome is what you’re trying to achieve, why not produce a dedicated video message from the managing director and team leaders for all new people? Whilst this may seem extreme in smaller companies, it can bring about a more welcoming feel for any bigger organisation, give insight into the leadership style and set the right tone from the top.

Training videos for new recruits

The reality of much organisational training is that content detail is soon forgotten. Studies show that just half an hour after a training session only 58% of the material is likely to be remembered – and that plummets quickly in the weeks beyond. Video can really help people remember concepts and details by using storytelling techniques, exciting visuals and music.

On demand Video for HR training

Training content is often forgotten

So because video can make content more memorable and involving, consider establishing a dedicated library of on-demand training videos and tutorials designed to upskill new employees (and remind existing staff). One of the key benefits is they help drive consistency, while making the process more enjoyable at the same time.

It’s worth remembering that ‘HOW TO’ videos are extremely popular with 91% of smartphone users  – so the precedent is there to use video as a convenient learning tool. Content can be fully searchable, and made interactive to cement the learning experience firmly in the mind.

An initial investment into these videos would last a lifetime as it would allow your staff the opportunity to access training at a convenient time, reducing the need for costly training workshops.

Video helps people feel connected from Day One

One of the big advantages of using video in these and other ways is that people feel more connected from the go-get. And the sheer efficiency and time saving you can achieve by using on-demand video over routine presentations can make a world of difference.


For more creative ideas on how to use video to enhance your HR on-boarding processes, get in touch for a free, no-obligation consultation.
Call us on 01787 378422.